The seal of
The seal of approval given by the SEAL improved the credibility of the brand and boosted its image in the consumer market. Demand for the watches started to grow. The company started selling its plastic model Luminox watches.
After selling several thousands of its plastic model watches for five years, the company introduced the first steel version, with carbon fiber bezel, in 1999. The steel version of the SEAL dive watches was an instant success. From this, it was apparent to the manufacturers that if they could make the watches in greater varieties and numbers, the market would absorb them. This spurred the company on to an expansion drive and the desire to introduce new models.
In the fall of 2000, the company came out with an all steel series and an all titanium series. The new launches were again greeted with resounding success, as the market lapped up both the products. These series incorporated features that are found in what are considered fine watches, and included 10-year lithium batteries, sapphire glass crystals and anti reflective coating.
The company also developed a new version that was targeted at special customers adding freshness to its range.
If the call from the US navy was a major milestone in the history of Luminox watches, the Air force was not to lag far behind.
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